America is ready for prime time.

80 unrelenting minutes. No huddles. No helmets. No pads.

 

Rugby is the most physically demanding, mentally grueling, adrenaline-pumping sport on the planet.

Rugby is played in over 130 countries with 877 million global followers and 9.1 million men, women and children regularly playing the game. Rugby in North America is poised for a fully professional sports league due to the enormous value and demand for premium content, availability of existing world-class stadiums, large domestic contact sport fan base, a pool of untapped rugby talent, and ethos and attributes of the sport.

Growth Potential.

Rugby is one of the most popular sports worldwide, yet generates less than 1% of the total value of global sports media rights. The Rugby World Cup is the 3rd largest sporting event in the world and only happens every 4 years. The NRFL is positioned to fill the void for sports fans and build beyond the passionate grassroots fan bases by giving these fans and a new American audience a premium entertainment product.

 

Most Popular Sports Globally (in billions of fans)

 

Rugby is the most undervalued property in all of sports.


AN UNMATCHED VALUE FOR INVESTORS INTO THE AMERICAN SPORTS LANDSCAPE

  • SCARCITY OF INVENTORY

    Buying into American sports franchises typically cost billions of dollars.

  • ACCESS TO AUDIENCE

    With a more evenly split male female demographic, rugby has strong market potential in America.

  • GLOBAL ETHOS

    The 2019 Rugby World Cup generated nearly $4.3B with more than 957M people watching.

  • COMMERCIAL POTENTIAL

    Opportunity to commercialize an incredibly popular sport that is undermonetized.

“A man who has no imagination has no wings.”

Muhammad Ali