America is ready for prime time.
80 unrelenting minutes. No huddles. No helmets. No pads.
Growth Potential.
Rugby is one of the most popular sports worldwide, yet generates less than 1% of the total value of global sports media rights. The Rugby World Cup is the 3rd largest sporting event in the world and only happens every 4 years. The NRFL is positioned to fill the void for sports fans and build beyond the passionate grassroots fan bases by giving these fans and a new American audience a premium entertainment product.
Most Popular Sports Globally (in billions of fans)
Rugby is the most undervalued property in all of sports.
AN UNMATCHED VALUE FOR INVESTORS INTO THE AMERICAN SPORTS LANDSCAPE
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SCARCITY OF INVENTORY
Buying into American sports franchises typically cost billions of dollars.
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ACCESS TO AUDIENCE
With a more evenly split male female demographic, rugby has strong market potential in America.
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GLOBAL ETHOS
The 2019 Rugby World Cup generated nearly $4.3B with more than 957M people watching.
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COMMERCIAL POTENTIAL
Opportunity to commercialize an incredibly popular sport that is undermonetized.
“A man who has no imagination has no wings.”
Muhammad Ali