The Breakout Moment for Rugby Starts Here.
A global sport. An American platform. A media, tech, and entertainment movement.
What Sets the NRFL Apart
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Rugby is the foundation. The NRFL is the platform.
We’ve reimagined rugby not just as a game, but as a scalable commercial engine — combining league competition, athlete development, and proprietary infrastructure into a monetizable sports and media ecosystem.
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Where global rugby meets American entertainment.
The NRFL merges international tradition with U.S. style spectacle — from festival-style events and music driven fan experiences to crossover talent and celebrity partnerships. This is rugby made for the mainstream.
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Media is the multiplier. Storytelling is the strategy.
Through NRFL Studios, we create original IP that transcends sport: docuseries, scripted content, behind-the-scenes access, and cinematic storytelling that drives fandom, monetization, and long-term value.
To transform rugby into America’s next great sports and entertainment force — powered by a global platform built on media, culture, and commerce.
Built to Tell the Stories No One Else Can
From a 200-year-old game to a new American frontier — the NRFL fuses cinematic storytelling, elite athletes, and disruptive media to create one of the most exciting new brands in global sport.
Own it. Play it. Live it.
The NRFL is reshaping how sports are owned, played, and experienced.
Ownership.
Redefining What It Means to Own a League
The NRFL offers a rare opportunity to be part of a modern, scalable ownership structure —inclusive, future-facing, and designed for long-term enterprise value. This isn’t just equity, it’s influence in building a culture and commercial force.
Athletes.
Elite Talent Meets Cinematic Storytelling
From former NFL prospects and top global rugby stars to rising American athletes, the NRFL is a new home for world-class competitors. Backed by NRFL Studios, players become media assets — driving engagement, brand equity, and monetizable IP across every platform.
Fans.
More Than a Fanbase — A Movement
The NRFL isn’t just built for spectators — it’s built with them. Through immersive content, social storytelling, live experiences, and digital innovation, fans aren’t just watching the game, they’re shaping the future of it. With Rolling Maul Media driving community, culture, and engagement, every touchpoint becomes an invitation to participate.
“We didn’t tweak the playbook. We wrote a new one.”
— Michael A Clements, NRFL Founder