The Breakout Moment for Rugby Starts Here.

A global sport. An American platform. A media, tech, and entertainment movement building the future of rugby for men and women, on and off the pitch.

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What Sets the NRFL Apart

Rugby is the foundation. The NRFL is the platform.
We’ve reimagined rugby not just as a game, but as a scalable commercial engine by combining league competition, athlete development, and proprietary infrastructure into a monetizable sports and media ecosystem.
Where global rugby meets American entertainment.
The NRFL merges international tradition with U.S. style spectacle from festival-style events and music driven fan experiences to crossover talent and celebrity partnerships. This is rugby made for the mainstream.
Media is the multiplier. Storytelling is the strategy.
Through NRFL Studios, we create original IP that transcends sport: docuseries, scripted content, behind-the-scenes access, and cinematic storytelling that drives fandom, monetization, and long-term value.

The NRFL is building a sport, media, and entertainment engine designed to support both men and women at scale. Our approach blends centralized league operations with multi vertical revenue streams across content, technology, live events and IP. This structure makes the NRFL platform uniquely capable of driving sustained growth, visibility, and commercial momentum across the sport.

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To transform rugby into America’s next great sports and entertainment force powered by a global platform built on media, culture, and commerce.

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Built to Tell the Stories No One Else Can

The NRFL blends a two-century-old global sport with the reach of American entertainment. We combine elite athletes, premium storytelling, and a modern media engine to build one of the most compelling new brands in global sport.

meet the minds behind the movement

Own it. Play it. Live it.

The NRFL is building a modern sports and entertainment platform where owners, athletes, and fans share in the movement. This is rugby reintroduced for a new era with the reach, the storytelling, and the scale to grow nationwide.

Ownership.

Redefining the experience of modern sports ownership

Investors gain access to a league built for long-term value creation. Ownership spans the first eight NRFL teams and the commercial engine behind them, including content, technology, and expansion opportunities.

Athletes.

Where elite talent becomes cinematic storytelling

The NRFL attracts elite international talent and next-generation American crossover athletes. Our High Performance system develops stars and powers a product designed for speed, physicality, and storytelling.

Fans.

More than a fanbase. A culture building in real time.

Fans experience rugby through immersive events, explosive action, and original content that brings them inside the story. The NRFL is creating a community fueled by energy, culture, and access on every screen and stage.